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BROWSE A FEW OF MY FAVORITE PROJECTS

In no particular order, here are some writing samples from my corporate and freelance experience over the years.

SKYMILES MEMBER BIRTHDAY RECOGNITION TEST CAMPAIGN

Landing Page & Targeted Email

I created the landing page and email copy to promote this elevated, private Delta Vacations offer for Delta's most loyal audiences, which generated $43.6K in operating revenue in the two months. 

VACATIONING TODAY MEANS MORE

Q4 2021 Landing Page Promotion

This promo exceeded Delta Vacations' SkyMiles® Member mileage redemption goal. Plus, 70% of redeemers were new customers.

ADDRESSING THE 'B' WORD

Marketing Email

This email on "balance", created to promote Rooted Woman's newly launched self-care courses, generated a record-open rate (60%) for the client.

ROOTED WOMAN SOCIAL STRATEGY

Social media management

I managed the content calendar and wrote the copy for Rooted Woman's social media from 2020-2022. During that time, followers grew from 10K to 14K+ organically.

ARUBA TRAVEL PULSE VIDEO

A Partnership With The Aruba Tourism Board

This video partnership with the Aruba tourism board features promotional copy I created + video supplied directly from the destination.

VACATION LIKE YOU'VE EARNED IT

Q2 Social Media Landing Page & Digital Marketing

The social promotion for our Q2 2022 sale received 5.5M impressions and 13.7K link clicks in the first month!

THE CALM COLLECTION

Promotional Product Landing Page

This webpage introduced Rooted Woman's newest nail polish collection in a warm, inviting way. Also, see it live

30-MINUTE CHICKEN & CHARDS RECIPE

Content Strategy

I conceptualized and created his blog post, including capturing photos and the Youtube video, to help a rising chef promote his meal prep services, leading to one new long-term client booking.

THE PATH TO ALLYSHIP

April's Webinar Landing Page

This landing page for a webinar campaign increased lead generation for MindGym's DE&I services.

NOW'S THE TIME TO GO BEYOND

January Email Promotion

This branding & sales email targets Delta SkyMiles Members. Vice President of Marketing gave these kudos: "It is personalized, punchy and shows the Value of 'why DLV' succinctly to our target. Nice work."

ROOTED WOMAN BLOGS

Monthly Articles Since May 2020

These blog posts boost SEO ratings while expounding on Rooted Woman's foundational principle of self-care.

DON'T TOUCH MY HAIR

Social Post

This feed, created to spark conversation around relevant DE&I topics in the US, spiked record shares and comments on LinkedIn for MindGym.

5 WOMAN-OWNED BUSINESSES WE LOVE

Email Promotion for Rooted Woman 

This Women's History Month email generated record email revenue for this small business without overt product pushing.

TOGETHERNESS STARTS WITH A TEE

Banner Ad For Majestic Resorts

This web banner ad promoted a Delta Vacations getaway with Majestic Resorts, which is widely known as a golf retreat.

Portfolio: List

See more samples on linkedin

Portfolio: Text
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